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In one of the most competitive markets in the world, having a powerful real estate team behind you isn’t just helpful, it’s essential. The freedom to choose well, to move boldly, and to invest wisely comes when your advisors are simply the best.

The signature Gueco Real Estate Group transaction leverages unrivaled industry expertise with creative next-generation marketing and technology to empower clients in navigating the market with confidence. It’s a strategy that goes back to the very beginning when we pioneered the use of professional videos to market our listings, often resulting in sight-unseen, all-cash offers. We revolutionized how properties were presented and our sales set records across the city.

Innovation, eye-catching print and online marketing, smart public relations, effective social media, and hyper-local advertising set Gueco listing campaigns apart as some of the most comprehensive in the industry.

Committed to stretching our clients’ dreams and successes even further, we partnered with Reside to launch our own, independent operation in 2017. Reside is a venture-funded real estate tech brokerage backed by industry leading investors from Silicon Valley. The Reside business model enables agents to spend 100% of their time on human work that truly matters. By automating the administrative, legal, and marketing efforts of their business, agents can work directly with their clients on the most important details. This means quicker sales, higher closing prices, and unmatched customer service.

The relationship with Reside also fosters key industry partnerships to better advise clients in the negotiation and marketing involved with real property sales. Up-to-the-minute information is vital to every real estate transaction and as principled negotiators, our team is constantly focused on finding solutions.

Ultimately, Gueco Real Estate Group knows their long-term success depends on being more than transactional. Establishing clients for life is the goal. It’s really that simple. By prioritizing clients’ interests, exceeding expectations, and championing long-range goals, they’ve built an impeccable sales record. However, it’s the grateful reviews from past clients that tells them they’re doing exactly what they set out to do.

Sales Record

Our record-setting sales across the city are notable—but we’ve never cared much about impressing anyone. While our experience, focus, and innovation set us apart from other agencies, it’s ultimately about elevating our clients to ensure they come out ahead in this competitive market.

But while pushing the limits on your home’s final sales price has obvious benefits for you, it also impacts our own long-term success. We call this an alignment of interests. The higher your sales price, the more equity we create for your neighbors who we hope become our future clients. Our next listing opportunity depends on doing a phenomenal job selling your property and pushing the market forward. The goal is always to maximize the return on your investment and set a new price record, if possible.

World Class Leadership

While many agents are content to follow trends, we’re setting them. Our team is stacked with industry leaders in the areas of marketing, technology, design, and operations. We are cohesive and collaborative in everything we do which ensures that each client benefits from our collective strength.

 We Know Tech Buyers

We’ve always known that setting ourselves apart in San Francisco’s booming real estate market requires being smarter and working harder. It also requires a familiarity and trust with the core industry that is energizing the housing demand across the city.

Understanding how tech professionals think and KNOWING what they want cuts out wasted time and allows us to meet and exceed their expectations.

They come to Gueco Real Estate Group first because we share a philosophy of perfecting the smallest details so that the final results are truly innovative and effective.

We don’t see members of the tech industry as mere clients—they’re also our business partners working with us to change how things are done, even in real estate. Our affiliation with Reside is drawing significant interest from world-class companies, investors, and venture capitalists who are excited about how technology can revolutionize and improve real estate transactions.